Wednesday, February 3, 2010

Dear Target Corp:

Well Hello!!

I just wanted to let you know that it might be time to rethink your posters at the end of the check-out aisles that talk about 'Doing Good in the Community'.

It's not that I don't believe you, or that I think the posters are ugly, it's simply a matter of poor graphic design at the bottom of the poster. Your poster advertises that you 'Do Good' with a '%' sign in the middle. But in one of the circles there is a five, to get the message across that 5% of your retail sales go to the community.

I get it, I understand what you are going for, but it looks like your message is 'Do only 5% good, the other %95 is up to you.'

It makes me giggle silently to myself every time.

Just looking out for you,
me